This Sunday we step into a more intelligent conversation around beauty.

We’re joined by Attracta Courtney, one of the industry’s most quietly influential figures, operating at the intersection of editorial, clinical health, and luxury brand building.

Over two decades, Attracta has shaped beauty across red carpets, global campaigns, and elite editorial, before stepping away from the noise to build something far more enduring: The Attracta Beauty Awards, now the UK’s definitive practitioner-led standard, where recognition is earned through expertise, not exposure. Her work challenges the entire premise of modern beauty. Not faster. Not louder. Not more. But truer.

She is pioneering what she calls Slow Beauty — a philosophy rooted in biological intelligence, ritual, and respect for the body’s innate wisdom. In her world, beauty is not a product category. It is infrastructure for identity, confidence, and belonging.

On this hike, we will explore:

a) Why the next generation of beauty brands will be built on trust, not trends

b) How to operate in a category overwhelmed by algorithms without becoming one

c) The shift from performance-led marketing to practitioner validation

d) What it means to build a brand that moves in seasons, not cycles

And importantly — for founders and operators in beauty and wellness — Attracta will walk us through how to apply to the Attracta Beauty Awards, what truly stands out to her judging panel, and how to build a brand worthy of practitioner-led recognition.

This conversation is for those building in:

• skincare
• longevity & wellness 
• supplements 
• clinical aesthetics 
• conscious luxuryIf you are building in this space, this will recalibrate how you think about product, positioning, and credibility.